Rema’s HEIS album has delivered neckpieces through collaboration with A Jewellers. Rema is a Nigerian Afrobeats artist and songwriter acclaimed internationally for his unique sound and catchy melodies. Born as Divine Ikubor on May 1, 2000, in Benin City, Nigeria, he rose to prominence in 2019 with his self-titled EP, which featured hit singles like “Dumebi” and “Lady.” He gained initial recognition with his 2019 song “Dumebi“. That same year, he signed with D’Prince‘s record label, Jonzing World. Shortly after the announcement, Don Jazzy welcomed Rema to Mavin Global, a unit of Mavin Records.
Meanwhile, he achieved international recognition with his 2022 single ‘Calm Down“, which spawned a remix with American singer Selena Gomez that peaked at number three on the Billboard Hot 100. The song also led Billboard Afrobeats Songs chart for a record-setting 58 weeks. His music undoubtedly blends Afrobeats, trap, and pop elements, showcasing his versatility.
Rema’s “HEIS” Jewelry: A Symbol Of Heritage, Freedom, and Connection
The “HEIS” piece draws its inspiration from Rema’s deep roots in Benin City. The bats featured in the design symbolize Rema’s connection to his fans, embodying themes of rebirth, freedom, and new beginnings. Carefully crafted over six months, the piece is made from 18-carat gold, adorned with VVS diamonds, and 524 carats of emerald gemstones, and crowned with a stunning 12-carat pear-shaped red ruby.
Rema is known for his energetic performances and distinct style, which have earned him a dedicated fanbase, Ravers. In addition to his solo work, Rema has collaborated with various artists across genres, further solidifying his place in the global music scene. Rema’s latest collaboration is with A Jewellers. They came together to craft Rema’s custom HEIS chain. A Jewellers is Europe’s premier destination for high-end jewellery. Without a doubt, they back themselves as the number one celebrity jewellery shop, offering a wide range of stunning diamond and precious gemstone pieces, including engagement rings, necklaces, bracelets, earrings, and more.
The emerald in the piece represents calm and balance, while the ruby and sword motif symbolizes transformation and the power of words. The bat’s wings echo Rema’s “Rave & Roses” album, with the gold adding a regal touch. This collaboration with A Jewellers highlights a blend of modern and traditional craftsmanship, representing kingship and royalty.
Rema announced this collaboration via his X fka Twitter account with a video. His contributions to music have made him one of the leading voices in the Afrobeats movement. In addition, Rema continues to strategically position himself to merge Afrobeats with alternative and rave cultures, tapping into niche audiences. Every meet-up, visual, and photo, is calculated to break another ceiling for the genre. Rema’s HEIS album received widespread acclaim for its infectious Rock theme. Songs like ‘Ozeba,’ and ‘March Am‘ and production quality. Critics praised Rema for his bravery in always walking the experimental route. And his knack for creating rave anthems, which resonate with his fans and music enthusiasts. The blend of personal themes and upbeat rhythms helped solidify his status as a leading voice in the Afrobeats genre.
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